With just a few months left to go until we close out 2020, what SEO techniques have you not yet used to increase your SEO keyword ranking for 2019?
SEO Google keyword ranking is termed as a website’s position in the search engine result page. There are numerous elements how to rank for a keyword in SEO of ranking. These elements depend on the content applicability with the search term and the number of backlinks it has pointing back to the site.
Each day there are around 3.5 billion Google searches that sum up to 1.2 trillion Google searches per year. This shows the enormous traffic available as every day, millions of users search online. Hence there are numerous opportunities for business owners to improve SEO ranking for a website and increase online traffic while building credibility as business owner.
Grey Hat SEO Techniques For Improving SEO keyword ranking
SEO marketing serves various benefits to the business, so it becomes vital that they invest in search engine optimization. Grey hat marketing is a combination of conventional SEO practices “White Hat marketing” such as posting a paid article by a content writer for a website and illegitimate “Black Hat marketing” like covering keywords in a page by coloring them similar to the background.
“In common, Gray Hat SEO practices belong neither to Black Hat or White Hat as the conditions of its services are unclear,” says Peter Morgan, head of Research Department at CrowdWriter. Using these techniques isn’t highly recommended by experts as they are a bit risky. In case if any business starts using these kinds of SEO techniques, the ranking of its site will increase adequately.
Here is a list of some Gray Hat SEO tricks to improve SEO ranking:
1. Update your website at regular intervals
This website update can be done by changing the code, text, and font, as it informs search engines that the website has been updated. The key is to do it without actually updating content so that it may earn a better score.
Other elements include frequency of updates and the degree of change, in addition to the position of the update whether the update occurs in the headings or main text. All these aspects can be updated to get a better score and increase site traffic.
2. Manage Multiple Social Media Accounts
This might seem a bit tedious to the solopreneur, but businesses nowadays, use social media voice to drive customers to their events. Apart from site content, search engines also rely on social impressions for improving rankings. Having multiple social media accounts can be beneficial to impact the ranking criteria of search engines. If a website has only one social media network, it is considered a White Hat SEO, which is the standard and legitimate approach by multinational businesses.
Creating multiple fake social media accounts fall into Grey Hat SEO techniques, but it can help to increase traffic and followers. Hence it isn’t advised by SEO experts to use this technique if a business wants to build credibility.
3. Purchase old domains
Old domains that are disregarded and no longer in use can be generally used to develop backlinks for improving SEO rankings.
A point must be considered while purchasing old domains that it must be a reputable URL. As per experts, it is recommended to check if it did not get penalized before by the search engines. Besides, it must be relevant to the niche of the business.
4.Increase the length of the old content
Long-form content is trending with search engines to generate traffic for any website. Businesses are realizing the importance of writing long-form content. The average length of blog posts is getting longer, with typical word count been increased from 808 words in 2014 to 1054 words in 2016. Hence, advantages of writing long term content can help in getting higher scores, and the websites should look towards length as they expand their old content.
5. Leverage keywords, synonyms and other relevant words
To increase traffic, the practical approach is to write content with as many targeted keywords, synonyms and other relevant words without creating the problem of what is known as keyword stuffing. This alerts Google that the site is relevant and matches the search terms Googlers are looking for. For example, if you are an authorpreneur or entrepreneur, you’ll want to make your content stand out. What search terms are people looking for to find your content?
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Guest Post Author Bio:
Stella Lincoln works as a blog writer at KingEssay. She holds a Master’s degree in Computer Sciences, in addition to Cisco Certified Internetwork Expert. Stella also writes a weekly article in a renowned newspaper about the latest trends and advancements in information technology. Apart from work, she likes playing tennis.
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