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How to Improve SEO Keyword Ranking in 2019

September 29th, 2019|Uncategorized|

With just a few months left to go until we close out 2020, what SEO techniques have you not yet used to increase your SEO keyword ranking for 2019? SEO Google keyword ranking is termed as a website’s position in the search engine result page. There are numerous elements how to rank for a keyword [...]

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Is Israel Safe? A Mother’s Story of Feeling Empowered in an Age of anti-Semitism

May 29th, 2019|Uncategorized|

Here I am sitting in the library writing this blog post trying to stay centered hours after getting the news that my son has landed in Israel and I reel in his 14-day absence. Will he be safe in Israel? This long-awaited Class of 2019 8th-grade Israel trip has been 9 years in the making. [...]

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What Happened When I Had to Cope with Job Loss as a Freelancer

April 10th, 2019|Uncategorized|

Not once, but three times. All within one year. In that span of time, I've had to move on from 3 different companies. I got certified as an SEO copywriter, freelanced my way through unemployment, which denied me payout the second time around. That's when I knew I had to shift my focus. No-one would [...]

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Authorpreneurs! Are You Reaching the Right People? [SEO Basics for Authors – Updated for 2019]

December 21st, 2018|Uncategorized|

  Are You Intimidated by SEO? Authorpreneurs - I know what you're probably thinking about SEO. It's the last thing you want to be bothered with when it comes to book marketing. It's way too geeky and technical not to mention time-consuming.  You just want to write and publish. You feel like you [...]

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Lessons from A Peaceful Shabbat Shattered in Pittsburgh

November 1st, 2018|Uncategorized|

It started as a simple text message on Snapchat between my son's friends. "Are you okay?" My son knows not to engage with the cell phone ever since we started observing the Shabbat, Sabbath in Pittsburgh and that means not answering phones or texting. But when the texts became incessant, that's when I knew something [...]

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The Courage Challenge: How I Became More Confident through 30 Days of Job Hunting

June 1st, 2018|courage, Uncategorized|

This past Monday I wrapped up a 30-day project implementation with Mel Robbins through the Power of You 2018 spring course. The goal was three-fold: establish a powerful morning routine that gives greater clarity, make daily progress on a project and practice small acts of everyday courage. Each morning, I'd wake up on time, (5 [...]

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My Woman Wonder Writer: How She Wrote 10,000 Words in 2 Days on a DIY Retreat

February 18th, 2018|parenting, Uncategorized|

I've always been impressed by writers who can write 10,000 words like my Pittsburgh friend and colleague Judi Resick-Csokai. Perhaps, it goes against the digitally deranged world we live in. In my eyes, she's my version of a Wonder-Woman writer who wrote 10,000 words of a new novel in just 2 days. 2 days! How [...]

Top 3 Things I Learned about How Visiting Israel as an Expat Helped Me Write about Home

January 24th, 2018|expatriate, Israel, Sand and Steel, Uncategorized|

My son's Bar Mitzvah at the Wailing Wall in Jerusalem, January 4th 2018 Although I am back now in Pittsburgh slowly reintegrating into the greater Jewish Diaspora, spending two weeks in Jerusalem, Israel to celebrate my son's Bar Mitzvah in January 2018 at the Wailing Wall had deeply reawakened feelings of feeling an [...]

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Sleeping Off JetLag?

January 14th, 2018|Uncategorized|

Day one of arriving in the States. I'm immensely tired. We had been walking around Jerusalem for most of Thursday. Our flight was only due to leave at 11pm. We ordered a pizza in the Old City. I thought that would put them to sleep. At least the doughy part. It would take more than [...]

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3 Ways We Are Finding Our Home in America as Israeli Expats

January 11th, 2018|Uncategorized|

I thought it would be possible to wait it out to write a blog post about the things from this past trip to Israel to celebrate our son's Bar-Mitzvah with our Israeli family, but the 10-day trip is still so fresh in my mind, it would be utterly pointless to wait. In actuality, I am [...]

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The Courage to Find My Home Again in Israel

December 27th, 2017|Uncategorized|

I'm nervous. And to tell you the truth, I'm a bit scared. And ambivalent. Okay, all those feelings wrapped into one. On Monday, I'll be flying to Jerusalem for my son's Bar-Mitzvah. This is a city I fell in love with as a young Israel Defense Forces soldier that I write about in Accidental Soldier. [...]

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How I Got Mentally Healthy and Lost 30 Pounds

November 5th, 2017|health coaching, Uncategorized|

Here I am. At 7 am. Today, Sunday, November 5th, 2017. At my favorite coffee shop. This morning it occured to me that it's been almost 4 months since I said "yes" to learning how to get my mind and body healthy and lose thirty pounds! As I write the next scene for my memoir Sand [...]

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The One Thing I Learned about Rejection from 60 Days of Crowdfunding My Memoir

June 26th, 2017|courage, crowdfunding, defining moments, dreams, memoir writing, new books, new memoir, pain stories, Uncategorized|

Today I want to talk a bit about rejection and how it affected me personally as an author specifically with crowdfunding. When I finalized the decision to go the crowdfunding route for my second memoir Sand and Steel: the Spiritual Journey Home, I was a bit hesitant. I had already published an award-winning book called [...]

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6 Top Lessons I Learned to Plan for Creative Success in 2017

January 2nd, 2017|author platform, authorship, content building, courage, creativity, crowdfunding, marketing, Uncategorized|

Writing a book is fun and wickedly creative. But once you enter the publishing door, you don't realize how book promotion will start taking your full attention, loads of creativity, tons of energy, and sometimes a little (or a lot of) money. You learn how to cultivate a following. You are not known in your [...]

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10 Experts Weigh in: Author Platform Building Mistakes to Avoid

December 9th, 2016|author platform, courage, creativity, crowdfunding, faith, hybrid publishing, marketing, message making, mindset, Uncategorized|

Many of the authors with whom I come into contact with have unanimously said that the biggest frustration with getting online fans for the launch of their upcoming book is knowing how to identify those fans first and engage them. As one who has built my author platform  from scratch for the launch of my [...]

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