A few weeks ago I asked on my personal Facebook wall if anyone would be interested in signing up for an SEO webinar about increasing organic traffic and visibility. Image credit: ID 39959147 © Paulus Rusyanto | Dreamstime.com I got quite a bit of interest, which felt very motivating and encouraging. Especially after October 7th. So I'm putting [...]
On that fateful October 7th, a mother who was visiting town stopped me in prayer on Simchat Torah which almost never happens. She nudged me and said, "Do you know there's a war going on right now in Israel?" I looked at her in shock and said, "War?" That word was housed in luxury. To [...]
Earlier this year, Linda Feagler, veteran writer and editor of Ohio Magazine did an oral interview with me about my newly released memoir Sand and Steel: A Memoir of Longing and Finding Home. I time-traveled with her through military bases, and service on kibbutzim, and finally back to the United States. In our interview, I [...]
SEO or Search Engine Optimization is the foundation for online visibility. As a business owner, you’ll want to learn how to optimize your website with the right keywords and phrases making it easier for people to find you. But what do you do if you've just opened shop and you're trying to get traffic to [...]
It's the last day of Passover in Pittsburgh, on a special day called the Moshiach's meal, a symbolic way of embracing the Messiah - the redemption, and I'm leaning against our porch door. My eyes are full of tears and I tell my husband who's holding a box of matzah and grape juice that there's [...]
Branding and platform building have shifted tremendously because of COVID-19. More than ever, you must have an online presence to compete in today's marketplace. SEO and branding helps you stand above the crowd with optimized content that matches what your target audience is searching for. If SEO or search engine optimization is the art [...]
Bear with me... I want to tell you about what it feels to be far, so far away from Israel, my heart and home... Each year from the 3rd week in December to the 2nd week in January, I ask myself the same 3 questions: Why is it so cold in Pittsburgh? Why is it [...]
People typically cringe when they hear keyword research analysis for SEO. They're like, "I have no time to blog, but I have to do it," and then they wonder why they aren't seeing much online traffic. Chances are, you need more than just a good idea. You need the data from those organic keyword search [...]
Six years ago, I self-diagnosed myself with Reverse Culture Shock, or RCS, an emotional displacement syndrome. I know this because, after 7 years of doing reverse immigration to the States in 2007, I stumbled upon the symptoms of Reverse Culture Shock on an archived U.S. State Department's home page. Suddenly, I felt recognized and validated [...]
Today is my Jewish 50th birthday. Turning 50. Like...wow. What a milestone. 50 years ago on the Jewish calendar, G-d gifted me with life and my mother of blessed memory gave birth to me in New York City Hospital. Just the number itself feels round, full of hope, potential, and promise like the challahs I [...]
The parenting pandemic in summer is making headlines - especially in our household. And never before has our family resilience and my ability to bounce back from difficult parenting scenarios has been so wildly tested. My six-year-old daughter has been fortunate to start a local day camp for a few hours a day and the [...]
It's nearly 3 months of lockdown due to the global pandemic of Covid-19 and we're already in June, entering the "green zone." Spring has merged into summer but it hasn't hit me yet like it usually does. Our world is burning up. Covid has taken a backseat and riots, protesting around the brutal death of [...]
I'm an American Jew living in Pittsburgh. We're a family of four living within our modest means. We've been in Squirrel Hill since 2007 and lately, I've been wondering whether we'll ever return to Israel. Going back under the law of return makes such a move ridiculously easy. The question is.. how would we live? [...]
One week ago, I get a call from a TV producer Mel Robbins, motivational speaker of the Mel Robbins show. This producer was following up on my email request to be on the show. I had to ask twice, "Are you sure this isn't some kind of spam? I mean, you realize millions of people [...]
My newest memoir Sand and Steel: A Memoir of Longing and Finding Home will be released by Mascot Books in late 2020. Giving up my country of Israel for the States is the running theme of loss in Sand and Steel. It's very hard to explain to someone the term repatriation. Most people I know [...]