11 Things I Didn’t Learn from Being in Lockdown
It's nearly 3 months of lockdown due to the global pandemic of Covid-19 and we're already in June, entering the "green zone." Spring has merged into summer but it hasn't hit me yet like it usually does. Our world is [...]
Frustrated with Your Online Traffic? Here’s What You Can Do to Improve Your SEO Content Strategy
This past week I delivered an online marketing SEO webinar via Zoom to creatives, small businesses and artists through the Greater Pittsburgh Artist Council (GPAC) who were struggling with increase their small business sales. I had not anticipated a great [...]
How I Can Help Your Business Grow as an SEO Consultant, Writer and Strategist
I may be an SEO consultant in Pittsburgh but I've been helping businesses and companies worldwide grow and get discovered with the right keyphrases and keywords. Content is "KING" in SEO. Here's how my SEO writing brain thinks: I think [...]
I Desperately Want to Return to Israel But Still Can’t
I'm an American Jew living in Pittsburgh. We're a family of four living within our modest means. We've been in Squirrel Hill since 2007 and lately, I've been wondering whether we'll ever return to Israel. Going back under the law [...]
Getting a Call from the Mel Robbins Show and Hope through Unemployment
One week ago, I get a call from a TV producer Mel Robbins, motivational speaker of the Mel Robbins show. This producer was following up on my email request to be on the show. I had to ask twice, "Are [...]
On Reverse Culture Shock and Writing the Memoir Sand and Steel
My newest memoir Sand and Steel: A Memoir of Longing and Finding Home will be released by Mascot Books in late 2020. Giving up my country of Israel for the States is the running theme of loss in Sand and [...]
How to Improve SEO Keyword Ranking in 2019
With just a few months left to go until we close out 2020, what SEO techniques have you not yet used to increase your SEO keyword ranking for 2019? SEO Google keyword ranking is termed as a website’s position in [...]
Is Israel Safe? A Mother’s Story of Feeling Empowered in an Age of anti-Semitism
Here I am sitting in the library writing this blog post trying to stay centered hours after getting the news that my son has landed in Israel and I reel in his 14-day absence. Will he be safe in Israel? [...]
What Happened When I Had to Cope with Job Loss as a Freelancer
Not once, but three times. All within one year. In that span of time, I've had to move on from 3 different companies. I got certified as an SEO copywriter, freelanced my way through unemployment, which denied me payout the [...]
Authorpreneurs! Are You Reaching the Right People? [SEO Basics for Authors – Updated for 2019]
Are You Intimidated by SEO? Authorpreneurs - I know what you're probably thinking about SEO. It's the last thing you want to be bothered with when it comes to book marketing. It's way too geeky and technical [...]
Lessons from A Peaceful Shabbat Shattered in Pittsburgh
It started as a simple text message on Snapchat between my son's friends. "Are you okay?" My son knows not to engage with the cell phone ever since we started observing the Shabbat, Sabbath in Pittsburgh and that means not [...]
The Courage Challenge: How I Became More Confident through 30 Days of Job Hunting
This past Monday I wrapped up a 30-day project implementation with Mel Robbins through the Power of You 2018 spring course. The goal was three-fold: establish a powerful morning routine that gives greater clarity, make daily progress on a project [...]
My Woman Wonder Writer: How She Wrote 10,000 Words in 2 Days on a DIY Retreat
I've always been impressed by writers who can write 10,000 words like my Pittsburgh friend and colleague Judi Resick-Csokai. Perhaps, it goes against the digitally deranged world we live in. In my eyes, she's my version of a Wonder-Woman writer [...]
Top 3 Things I Learned about How Visiting Israel as an Expat Helped Me Write about Home
My son's Bar Mitzvah at the Wailing Wall in Jerusalem, January 4th 2018 Although I am back now in Pittsburgh slowly reintegrating into the greater Jewish Diaspora, spending two weeks in Jerusalem, Israel to celebrate my son's Bar [...]