It's nearly 3 months of lockdown due to the global pandemic of Covid-19 and we're already in June, entering the "green zone." Spring has merged into summer but it hasn't hit me yet like it usually does. Our world is burning up. Covid has taken a backseat and riots, protesting around the brutal death of [...]
This past week I delivered an online marketing SEO webinar via Zoom to creatives, small businesses and artists through the Greater Pittsburgh Artist Council (GPAC) who were struggling with increase their small business sales. I had not anticipated a great round of feedback in the chat. Things like: "Of all the SEO webinars and seminars [...]
I may be an SEO consultant in Pittsburgh but I've been helping businesses and companies worldwide grow and get discovered with the right keyphrases and keywords. Content is "KING" in SEO. Here's how my SEO writing brain thinks: I think like a person, not a robot. I write for people - your target audience's pain [...]
I'm an American Jew living in Pittsburgh. We're a family of four living within our modest means. We've been in Squirrel Hill since 2007 and lately, I've been wondering whether we'll ever return to Israel. Going back under the law of return makes such a move ridiculously easy. The question is.. how would we live? [...]
One week ago, I get a call from a TV producer Mel Robbins, motivational speaker of the Mel Robbins show. This producer was following up on my email request to be on the show. I had to ask twice, "Are you sure this isn't some kind of spam? I mean, you realize millions of people [...]
My newest memoir Sand and Steel: A Memoir of Longing and Finding Home will be released by Mascot Books in late 2020. Giving up my country of Israel for the States is the running theme of loss in Sand and Steel. It's very hard to explain to someone the term repatriation. Most people I know [...]
With just a few months left to go until we close out 2020, what SEO techniques have you not yet used to increase your SEO keyword ranking for 2019? SEO Google keyword ranking is termed as a website’s position in the search engine result page. There are numerous elements how to rank for a keyword [...]
Here I am sitting in the library writing this blog post trying to stay centered hours after getting the news that my son has landed in Israel and I reel in his 14-day absence. Will he be safe in Israel? This long-awaited Class of 2019 8th-grade Israel trip has been 9 years in the making. [...]
Not once, but three times. All within one year. In that span of time, I've had to move on from 3 different companies. I got certified as an SEO copywriter, freelanced my way through unemployment, which denied me payout the second time around. That's when I knew I had to shift my focus. No-one would [...]
Are You Intimidated by SEO? Authorpreneurs - I know what you're probably thinking about SEO. It's the last thing you want to be bothered with when it comes to book marketing. It's way too geeky and technical not to mention time-consuming. You just want to write and publish. You feel like you [...]
It started as a simple text message on Snapchat between my son's friends. "Are you okay?" My son knows not to engage with the cell phone ever since we started observing the Shabbat, Sabbath in Pittsburgh and that means not answering phones or texting. But when the texts became incessant, that's when I knew something [...]
This past Monday I wrapped up a 30-day project implementation with Mel Robbins through the Power of You 2018 spring course. The goal was three-fold: establish a powerful morning routine that gives greater clarity, make daily progress on a project and practice small acts of everyday courage. Each morning, I'd wake up on time, (5 [...]
I've always been impressed by writers who can write 10,000 words like my Pittsburgh friend and colleague Judi Resick-Csokai. Perhaps, it goes against the digitally deranged world we live in. In my eyes, she's my version of a Wonder-Woman writer who wrote 10,000 words of a new novel in just 2 days. 2 days! How [...]
My son's Bar Mitzvah at the Wailing Wall in Jerusalem, January 4th 2018 Although I am back now in Pittsburgh slowly reintegrating into the greater Jewish Diaspora, spending two weeks in Jerusalem, Israel to celebrate my son's Bar Mitzvah in January 2018 at the Wailing Wall had deeply reawakened feelings of feeling an [...]