If one of your top SEO goals 2021 is to generate new leads and web traffic to help build your online business, then you need to rethink your SEO content strategy.
Why is an SEO content strategy so important? You want to take advantage of the organic search. Who is looking for what you offer? Not doing so, is akin to leaving money on the table.
According to the Content Marketing Institute’s 2020 Research Report, 87% of the organizations with sophisticated and mature content marketing and 69% of the organizations with documented content marketing strategies are most successful. This means that an SEO content strategy is associated with the success of an organization or business.
So let’s divide the SEO strategy into two categories: ideas for generating SEO-driven content and ways to grow your business with leads.
Keyword Research Does Both
If you’ve been following my posts on LinkedIn, or my blog, then you know how obsessed I am about keyword research – the very first step in creating optimized content and understanding your buyer. This is the cornerstone for generating SEO-driven content and getting leads because keywords lead to visibility.
What Kinds of Keywords Should You Go After?
Ideally, you’ll want to aim for a mix.
1.Evergreen keywords and keyphrases. These kinds of keyphrases are being searched for all year and answer specific search queries. Take the time to truly understand the evergreen content needs of your market and audience, and target those evergreen keywords for that content. A digital marketing agency example is content writing tips, SEO tips. A safety product company might have safety product tips.
2. Keywords associated with your products and services. These search terms are always rising in the searches because they are trending and are also key to your brand. A digital marketing agency might have a blog post on voice search optimization, etc. how to optimize for voice search, predictive search, etc.
SEO Keyword Research Tips
1)Look at low-volume keyword targets. High doesn’t necessarily mean better.
2)The more specific the keyword, the more transactional the behavior.
Understand Your Google Users and Their Behavior
What people are concerned with is reflected in the search engines and especially
Since March 2020, search behavior has been changing all the time. What people are concerned with is reflected in the search engines.
This is why knowing your Google User and his/her search intent is so important. Yes, keyword research is important, but what are your Users actually doing once they land on your page? Is your content addressing what people are thinking and feeling right now? This is your sweet spot.
SEO Content Marketing Basics
Now, let’s take a look at the second part of your SEO strategy – some SEO content marketing basics. The first is keyword-driven content creation and the second part is how you actually disseminate your content.
According to a 2020 B2B Marketing Research Report, the top three content distribution channels used by content marketers are Social Media, Website/Blog, and Email. Nearly all B2B content marketers use LinkedIn for organic content marketing, and many prefer to use Twitter, Facebook, YouTube, and Instagram for content sharing.
What does this mean for your SEO strategy?
Understand your target audience by doing some persona research. This includes demographics and psychographics. What are their pain points, challenges? Learn about their purchasing behavior and where they spend most of their time. This will help drive content creation.
While infographics provide a huge Return on Investment, if you aren’t capturing your target audience’s pain points, then they are probably a waste of time and money.
If you’re still struggling to figure out your SEO Content Strategy, I recommend checking out the talk I recently did with Shift Collaborative.
If your top SEO goal is to increase your online traffic, I invite you to learn more about my SEO services. Click here to schedule a free 15-minute consultation with me.
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