SEO or Search Engine Optimization is the foundation for online visibility. As a business owner, you’ll want to learn how to optimize your website with the right keywords and phrases making it easier for people to find you. But what do you do if you've just opened shop and you're trying to get traffic to [...]
People typically cringe when they hear keyword research analysis for SEO. They're like, "I have no time to blog, but I have to do it," and then they wonder why they aren't seeing much online traffic. Chances are, you need more than just a good idea. You need the data from those organic keyword search [...]
Writing a book is fun and wickedly creative. But once you enter the publishing door, you don't realize how book promotion will start taking your full attention, loads of creativity, tons of energy, and sometimes a little (or a lot of) money. You learn how to cultivate a following. You are not known in your [...]
I just did my first live video training on "how to sell and build credibility as a business owner" and let me tell you...I had a blast! Now that I've redefined my big WHY, I want to share lots of videos on how to use content marketing effectively and what NOT to do. You can [...]
It's a strange thing, yes, this concept called building your "platform." And I think I'm beginning to understand the energetic side of it and how it translates into social media. Allow me to share with you my breakdown. Because everything begins and ends with social media. And while social media constitutes just 10% [...]
It seemed like a neat idea at first - going all four of us to Washington D.C. this past weekend where I'd kick off the She Writes Press spring author book tour. I'd participate on a panel at One More Page Books in Arlington Virginia for my book, Accidental Soldier: A Memoir of Service and [...]
When my writing coach and editor Brooke Warner recently posted about the return of the investment in marketing and publicity, I started getting heart palpitations. It reminded me of a conversation I had with myself. Here's what did me in: "To make money in book publishing, you are best off looking at your first book [...]
Yesterday, I attended a wonderful writing conference at Chatham University here in Pittsburgh called Connections and Conversations. When I attended the conference last year, I was a writer trying to figure out the gist of my memoir Accidental Soldier. Now that my memoir is scheduled to be published in June 2016, I am now officially, [...]