Branding and platform building have shifted tremendously because of COVID-19. More than ever, you must have an online presence to compete in today's marketplace. SEO and branding helps you stand above the crowd with optimized content that matches what your target audience is searching for. If SEO or search engine optimization is the art [...]
"Creativity, decisiveness, passion, honesty, sincerity, love. These are the ultimate human resources and when you engage these resources, you can get any other resource on earth." -Tony Robbins Let me let you in on an insight about passion and curiosity I didn't quite understand 10 years ago when I first started blogging: I didn't think [...]
I just did my first live video training on "how to sell and build credibility as a business owner" and let me tell you...I had a blast! Now that I've redefined my big WHY, I want to share lots of videos on how to use content marketing effectively and what NOT to do. You can [...]
It's a strange thing, yes, this concept called building your "platform." And I think I'm beginning to understand the energetic side of it and how it translates into social media. Allow me to share with you my breakdown. Because everything begins and ends with social media. And while social media constitutes just 10% [...]
I am writing this post with a full and happy heart on the bus ride home from New York City where I just did a two minute pitch at the Jewish Book Conference for my soon-to-be-released Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. I’ve been practicing my pitch since [...]
When I interview various business owners for the articles I feature over at Huffington Post, I always want to know what these businesses are currently doing that will help them be better known and stand out from the crowd. It doesn't matter if I'm working with a health organization or an author trying to figure [...]
When my writing coach and editor Brooke Warner recently posted about the return of the investment in marketing and publicity, I started getting heart palpitations. It reminded me of a conversation I had with myself. Here's what did me in: "To make money in book publishing, you are best off looking at your first book [...]
Learning other entrepreneur's secret to their success can be very inspiring. This past week, I interview Terina J. Hicks, president and chief baking officer of CobblersWorld.com to learn more about how she had the courage to pursue her dreams despite a job loss. I wanted to know what she does now to stay successful. Here's [...]